We all must have, in one way or another, watched a music video. Now, think of your favourite music video. Imagine that exact song without a video. Does it make sense to you? Do you love it the same? I bet not.
Video directors have this art and prowess in them that magically transforms an average song to a better and more celebrated and embraced version of it. To direct a music video is one thing and to have your art speak for itself is another.
BEST MUSIC VIDEO DIRECTORS IN AFRICA
Today, I would love to let you in on the GOATs when it comes to music video directing in Africa;
He is one of the most sought-after music video producers in Africa. Clarence Peters, whose real name is Clarence Abiodun Peters, is a Nigerian music video director, filmmaker and cinematographer. He is the founder and CEO of production company known as Capital Dream Pictures.
The 28 year old director owns a record label known as Capitol Hill Records, which houses top artists such as Chidinma. His art has enabled him to shoot hundreds of music videos that do so well on youtube. He has worked with top artists such as Davido, Tiwa Savage, Sauti Sol and Chidinma. He has been nominated for a good number of awards in the scene, for instance, the MTV Africa Music Awards in 2014 where he won the award.
Some of the music videos directed by Peters are Lova lova by Tiwa Savage ft. Duncan Mighty, BOBO by Mayorkun ft. Davido, Ye by Burna Boy and Ah Blem Blem by Timaya.
Olaleke Buhari is a prolific video director and filmmaker in Nigeria. He shot his first video in 2009 and since then, his work has been growing and getting immense recognition and airplay.
He has won awards such as the City People Award for Music Video Director of the year. He has directed music videos for artistes such as Tillaman, Praize and Olamide.
This is such a big name in the music video production scene. Sesan Ogunro does 3D animation alongside music video production. He has done music videos for artists such as Tiwa Savage. Rumour has it that he charges 3M Naira to direct a 3-minute video.
Mohammed Musa is his real name. He is a Nigerian music video director based in the UK who runs a video production house called Online Video broadcaster of the UKand Afrobeat Music culture. Some of the music videos that he has directed include Wanted- Tiwa Savage, Azonto- Fuse ODG and Skelewu- Davido.
He is a South African music video producer that released his first international music video in 2017. In Africa, he is represented by Egg Films for ads and by Arcade content for brand films and music videos.
Godfather, as he commonly goes by, is the OG when it comes to music video production. He has given producers such as Clarence Peters and Moe Musa a run for their money and that is all because of the amazing skill and professionalism he puts into his work.
Over the recent past, he has been keen on the East African music scene, claiming that there is so much talent and capacity for growth on that side of the continent. He has worked with artists such as Papa Dennis, Diamond and Sauti Sol.
He is a Kenyan music video director. He started off as a singer of BMF, which was a gospel music group. He later realised that his passion lies more on video direction, which he got onto. Right now, he is the CEO of True-D pictures, which is a video production company. He is the one behind great music videos such as Afadhali Yesu by Size 8, Narudi by Makena and Njiwa by Willy Paul ft. Nandy.
He is the one behind great music videos such as Wafula by Alaine and Churchill, Story yangu by Bahati and Dennoh, Tamtamby Willy Paul and Size 8 and Barua by Bahati.
Having directed music videos such as Milele-Elani, Still the one, Nishike, Sura Yako and Nerea by Sauti Sol, Maria Roza-Eddy Kenzo and Come over-Vanessa Mdee, it is clear that Enos Olik has built himself a reputable brand over the years.
He has won a number of awards such as the 2011 Groove Awards video producer of the year, Mwafaka Awards and KMVA. Some of the music video that have been directed by him include So alive by Sage ft. Octopizzo , Dandia by Kristoff ft. Frasha and King Kaka. It is claimed that he charges roughly ksh. 200,000 which does not include other logistics like travel, models and location.
Who is your favourite music video director? Share with us below.